Rihanna Partners With MAC Cosmetics

Rihanna keeps raking in deals from River Island to now MAC Cosmetics. What better way to kick off your birthday than by announcing to your fans that you've partnered with one of the biggest cosmetics brands to create your own collection of cosmetics.

"That's right baby, I'm a #MACgal now! Get into it, package designed and products created from scratch by yours truly! Thanks to the EPIC team at #MAC for giving me the opportunity to play and share my favorite shit with my fans and yours"

The MAC and Rihanna relationship is long term (unlike most MAC celeb partnerships) and will feature 4 seasonal collections to begin launching in May.

The four collections, to be known as RiRi [Hearts] MAC, will break throughout 2013, and current plans call for 31 stockkeeping units. In another first, MAC is calling Rihanna, who turns 25 years old today, a “creative partner” rather than a collaborator. Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces. 

source: WWD

And first up in the 31 product brand is 'RiRi Woo' an inspiration from Rihanna's favorite MAC lipstick 'Ruby Woo'.