Tuesday, September 23, 2014

Juicy Couture Now Available At Kohl's

Mom's of teen fashionistas should rejoice!! Juicy Couture is now available for purchase at Kohl's departments stores and online.

The cross-category collection includes misses’ and girls’ 7-16 apparel, jewelry, handbags, accessories, watches, footwear, bedding and fragrances. Retailing under $100 for fashion and accessories to under $400 for bedding and watches, Juicy Couture delivers confident, relaxed and feminine style at incredible savings.

Kohl’s is supporting the launch of Juicy Couture with a robust marketing campaign that includes an exciting new partnership with Refinery29. For the first time, Kohl’s is engaging the influential and popular online lifestyle destination to partner with key trend-setting bloggers and to host celebratory events. There will also be comprehensive print, broadcast and digital advertising and social initiatives.

The Juicy Couture brand was cast off by Fifth & Pacific in October 2013 when the apparel giant made a move to focus on Kate Spade, the brand Fifth & Pacific bought in 2006. Fifth & Pacific sold rights to the Juicy name around that time to Authentic Brands Group for $195 million in cash.

Is this the comeback of velour sweatsuits?

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