Tuesday, October 28, 2014

FASHION PAUSE: Beyonce Partners With Top Shop

If you follow Beyonce and fashion you would know the superstar was a fan of the clothing line Top Shop if you were judging simply from how much Bey wears the brand.

It seems that Beyonce has gone a step further than simply being a fan having joined forces with the designer. Beyonce together with Top Shop will produce an athletic line.

“This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday.

Although I'm not super excited about the athletic line I am more than excited to know this will not be a crop top and matching skirt kind of line.

Beyoncé Knowles and London-based Topshop have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce an athletic streetwear brand, WWD has learned. It could launch in stores and online in fall 2015 at the earliest.

Have we ever seen Bey work out? I've always assumed dancing was her exercise of choice...


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