Will.i.am Gearing Up To Sue Pharrell Williams

Pharrell Williams has a new brand that he created in which he calls "i am OTHER" that he is planning to use for clothing and other items that Will.i. am is claiming is too similar to his own brand. Will.i.am who creatively spells his name claims that he owns the rights to "i am" which is "confusingly similar" to Pharell's new brand.

In his notice of opposition, Will.i.am argues that Pharrell would be using his "i am OTHER" brand on clothing and other items in a manner similar to the goods that bear his own "I AM" logo. "The registration of the mark . . . is likely to dilute the I AM mark and the WILL.I.AM mark," the document reads.

Pharrell has responded to the lawsuit via RollingStone:

"I am disappointed that Will, a fellow artist, would file a case against me. I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will's trademark claims will ultimately be found to be as meritless and ridiculous as I do."

Does Will have that much at stake that he wouldn't even speak with Pharrell? Has Pharrell gone as far as to release items already? I'm confused.

Although I feel this is petty, I do see the similarities but c'mon...should Pharrell file legal docs for his surname against Will.i.am for not spelling it correctly and leaving off the S?